The V3 pro is a premium keyboard with a superb finish and very nice keys. I have compared this to the Corsair K70 Pro, Das Keyboards (Prime 6, Prime 13 and the 5QS), Razer Deathstalker V2 Pro and Roccat Pyro.In my opinion this keyboard has the best quality finish, followed closely by the Corsair. The lighting is excellent and plenty bright for me, but this is not one of the brightest keyboards and there are reasons for this.The lights are enclosed in a black plastic under the keys which minimises light bleed. In fact, there is hardly any - just a shadow really. From right above the keyboard you can see some bleed but not for day to day use. Some manufacturers use a bigger key font. This is different from the majority of RGB keyboards out there, where the lights are enclosed in a translucent plastic to maximise the brightness, or have bigger gaps between the keys. For me, this keyboard has the best lighting as the lights just add to the premium finish.The Das keyboards also have minimal light bleed as the keys are enclosed in the case. If you only want a white backlit keyboard, then consider the prime 6 or 13. My partner has the 13 and she prefers it to the V3 Pro.For me, I dislike the light bleed and find it annoying, especially when I set the keyboard to white and end up with a horrible blur of whitish/blue/red/green dependant upon the manufacturer. The white on the V3 Pro is very good, but from above there is a hint of red.Other positives - being able to set the keypress distance is nice. For me that's a set and forget and I've just left it on default. The other features are not really worth it for me. High quality volume wheel. Haven't noticed any ping from the keys when typing, unlike some others I've tested.The negatives - A little coil whine when cycling colours. I have noticed this with other manufacture keyboards as well, but maybe not as much with them.Either the laser etching on a few of the keys isn't perfect, or the light just doesn't quite reach the corners. This is really minor, however.Software. Had problems getting the software to work and ended up reinstalling several times. Kept on losing the colour profiles I'd set up. It will not save your colour profile to the keyboard, so you will need the software running unless you are happy with the colours cycling.All in all, a great keyboard and worth the money.